Originally built in the 1930s, the Midland Hotel was once a favourite haunt of celebrities like Coco Chanel, Wallace Simpson and Lawrence Olivier. It re-opened in June 2008 following a £10m restoration project by Urban Splash.

Working closely with the architect Union North, a new subtle brand was created for the hotel, using a palette of colours inspired by the interior design. Items designed and produced included stationery, various menus, bill holder, room directory, key card, luggage tags, notepad and pencil, pre-opening brochure, signage, spa graphics and a website.


New logo 

Inspired by the interior design
Colour palette: Inspired by the interior design

Letterhead, comp slips & envelopes
Stationery: Letterhead, comp slips & envelopes

Triplexed - red through the middle
Business cards: Triplexed - red through the middle


Bedroom key card 


Notepad and pencil in bedrooms 


Luggage tags 

Colour coded
Restaurant, Rotunda & spa menus: Colour coded

Black & white for identification
Restaurant menu & wine list: Black & white for identification

Ring-bound, easy to update
Room directory: Ring-bound, easy to update

De-bossed glossy material
Restaurant bill holder: De-bossed glossy material

Incorporates a reservation system
Rotunda café bar table numbers: Incorporates a reservation system

Cut from recyclable polypropylene
Function room table numbers: Cut from recyclable polypropylene

Printed on iridescent paper
Pre-opening teaser: Printed on iridescent paper

Restored to it
Original entrance sign: Restored to it's former glory

Cut from red and white materials
Various internal signage: Cut from red and white materials

Applied next to the main staircase
Large wall montage: Applied next to the main staircase


Spa logo 

Cut from glossy white perspex
Spa signage: Cut from glossy white perspex

2 types -
Spa treatment menus: 2 types - 'Coffee table' & takeaway